Ever since Google AdSense launched back in 2003, it has remained to be the most popular online advertising network and also the most criticized one. Getting your website accepted in the first place by Google AdSense is a challenge in itself; I too was rejected the first time I applied. After you have been accepted, there is always a risk of getting your account banned if you do not comply with their rules and regulations and they have quite a few of those. One such limitation was the number of ad units you could place on a webpage. Recently, a friend of mine sent me an email stating “Google AdSense Removes 3 Ads Per Page Limitation” and like a lot of other people, I wondered if it was indeed true.
Earlier, publishers were allowed a maximum of 3 content ad units per page. In addition, they were allowed to use 3 link units and 2 search boxes. While I see the logic behind this limitation (and quit honestly I think this was more than enough ads to have on a single webpage), people were not too happy about being restricted in this manner. Getting an account banned for showing more than the allowed ad units on a page was quite a common affair with AdSense. This however is no longer applicable. Google has silently removed this limitation and now there is no maximum number of ad units per page.
There has been a lot of confusion about this recently and the reason behind was no official announcement from Google AdSense. They silently updated their policies page without letting the publishers know anything about it. The fuss started when people noticed this change in policies. Another thing that led to the confusion is that their WordPress widget is still not updated and if you are using it, it will still tell you to limit your ads to 3 units per page. So the big question now is, has Google AdSense removed the 3 ad units per page limitation? The answer to this question is, yes they have.
Below is a screenshot of what the policy earlier was.
Earlier, publishers could only place,
- Up to 3 AdSense for content units
- Up to 3 link units
- Up to 2 search boxes
This policy applied to both desktop and mobile phone users. In addition to this, people were not allowed to put more than one large size ad unit per page.
Below is how the policy page looks like now.
They are now calling it as “Valuable Inventory” and I agree, it does look confusing and doesn’t really answer the question whether there is a maximum ad unit limitation or not. Below is what the new policy reads,
“Advertising and other paid promotional material added to your pages should not exceed your content. Furthermore, the content you provide should add value and be the focal point for users visiting your page. For this reason, we may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”
What it necessarily means is that there is no maximum limit on the number of ad units that can be placed in a page anymore. The minimum requirement however is that the ads on the page should not exceed the content on the page. You are still not allowed to clutter your website with ad units all over; content on a page should still remain more prominent than the ads.
Confusing again? I agree. What does it really mean that the content should be prominent? How many Google AdSense units can I insert in a webpage? There is really no easy answer to this? Google leaves it to you to be the best judge and decide depending on the length of the webpage about how many ad units you can have in it. What happens if Google thinks that you are adding way too many ad units? Well as per Google,
“We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”
What this implies is that if your webpage has more ads than content, the units will go blank and there will be no ads appearing on the page.
Even though I knew all this, somehow I was still not convinced like many other people so I decided to reach out to Google AdSense directly and below is a screenshot of the email I received from one of their representatives.
This pretty much cleared my doubts about each and everything. To break it down,
- There is no maximum 3 ad units policy in place anymore.
- Depending on the length of the webpage, you can place as many ad units as you like.
- General rule that Google will follow and monitor your website on is an 80/20 rule, 80% content and 20% ad units on a webpage.
- AdSense units are still not allowed on pages like error, log in, or exit pages.
- Only one one ad unit will appear on mobile phones.
Well there it is. The rumor “Google AdSense removes 3 Ads Per Page Limitation” is indeed true. I hope this helps answer the question. However, this change will not be beneficial to you if your website has pages with short content. It will only be beneficial to publishers who have lengthy articles on their website, like 2000+ words articles. How you follow this policy or benefit from this entirely depends on your website layout and type but a general rule to follow will be to ad a banner unit right under the article title, another banner unit at the end of the article and a large 300*600 tower in the sidebar. This can work as a standard for all your webpages. For Individual pages, depending on their length, you can add ad units in between the posts, aligning to right or left and wrapping text around it. See the following tutorial on how to do it.
Based on how long your article is, you can insert as many ad units in between the post as you want, just follow the 80/20 rule. One thing I would like to add here is that cluttering your website with way too many ads never helps. Think about it, what do you when you open a website that is full of advertisements and pop ups? Your immediate thought it to get out of there. Place your ads sensibly and at the right place to ensure that you do not annoy your readers while still making some money on the side. Keep your ads to no more than 5 units on a single page. Google says the same thing about their new “Valuable Inventory” policy.
I hope this information was helpful. If you have any questions, please feel free to ask in the comments section below and I would be glad to answer.